The Process

  1. Identifying the goal and purpose of the web or mobile design.

  2. Researching what currently is on offer and identifying gaps in care.

  3. Reflecting on what the user needs and mapping out the user journey.

  4. Sketches and fast iteration. Letting designs flow until the right combination of aesthetic and usability is discovered.

  5. Creating iteratively: from low to high fidelity allowing for tweaks and changes quickly and efficiently.

  6. Regularly checking in with potential users for any notes or concerns about design

  7. Building high fidelity prototypes once the design and U/X choices are finalized.

The image shows a field of red poppies overlaid with a website title "Life and Soul," and the accompany phrase "Helping you grieve, honor, and plan."

Life and Soul

Offering tailored celebrations of life and end of life planning with a focus on inclusivity and the queer community.

A sheaf of wheat arcing over a light pink background with the site title "Crumb" in the top left corner.

Crumb

Everyone should have access to sound saving plans. The average person doesn’t have access to a financial advisor, but now they will. With mobile saving plans, anyone can save for any life event.

A rainbow balloon floats in a clear blue sky behind the words "Roam," and the phrase "for when you need your travel app to work for you, not the other way around."

Roam

A travel app dedicated to last minute plans and accessibility. What is happening where you are today? What’s the fastest transit? Are there elevators, escalators, wheelchair accessibility? These are the questions ROAM seeks to answer.

The background shows the black of a waxing moon and just a sliver of the moon to be left seen. The image reads "Moonstruck a Native Mobile app for daily meditation based on the moon's phases."

Moonstruck

A space for daily meditation based on the moon's cycles.

The background image shows a DJ's hand on a DJ board washed in neon purples and pinks. The words on the image say "Slate. Music as you've always wanted it."

Slate

A music app to share thoughts, mixtapes, and find friends.

The background image shows a blurry orange and amber background with soft wheat stalks in the foreground. The image has the name Jo Goforth written on it.

Jo Goforth

My personal website designed and built by me, to reflect my personality and passions.